To build awareness of its services in supporting victims of honor crimes and forced marriages. I designed a campaign to ignite a call to action. Using hashtag #STOPFORCEDMARRIAGE along with compelling testimonial visual aids,
Ads ran as a two page spread in magazines that have world-wide publication and diverse readership.
Outdoor subway ads were placed across New York City, in areas with residents who have first- or second-generation immigrant families who opposed similar cultural beliefs.