ASteinberg
Graphic Designer

Grey Goose

Grey Goose wanted to market itself to an urban demographic. Ads were created keeping the brand's simple, clean and premium appearance coupled with a takeaway headline from musician and actor Jamie Foxx, “blame it”.

Drawing consumers in with seductive imagery, the ad creates a “night on the town” reaction. Key impressions for the ad are “premium, lavish, upscale and luxury”.

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